A QR Code carries data that links to web pages, videos, Facebook or Twitter. QR Codes can also contain a phone number. It is also possible to encode an SMS text message or just plain alphanumeric text in the code. In fact QR codes can store up to 7,089 numbers in a horizontal and vertical format versus a standard bar code which carries 30 numbers in a vertical format only.
QR Code can be designed into your label and when scanned, direct your prospect back to a web page of your choice.
If you are a golf course, the QR Code could direct the golfer back to an on-line coupon for their next round of golf.
Realtors can link the QR Code back to a special page for a particular house they are selling. The uses are endless.
A QR Code is another way advertisers can connect and communicate with their customers.