One of our first customers is SETCO Services, LLC located in Destin, FL. Custom label bottled water has been a staple in their marketing program for over 10 years. I recently sat down with them to discuss how they incorporate its use into their business and the value it brings their organization.
In the early years of the company, they aggressively marketed their business by cold calling on prospects and dropping off branded items that would leave a lasting impression so that the next time a Realtor needed a title company, SETCO would be the first one on their list.
This direct marketing strategy was a success. They quickly broke down the barriers of being “just another title company” to become a valued resource for their clients. Let’s forget the fact that they are the best at what they do, and focus more on the branded items they delivered. Along with information on their services, they wanted to give away a branded product that everyone will use and appreciate. They chose custom label bottled water for a few reasons:
- Affordability & flexibility in the label design. We can change the label when ever needed.
- Easy to store, transport and give away. Every employee carries extra bottles in their car.
- Everyone drinks water; they didn’t want their branded item to hit the trash the next time the desk was cleaned off.
- A great item to use with golf tournaments, wine tastings and even T-ball games.
SETCO is constantly reinforcing their brand by putting it in the hand of their clients and prospects. It is a subtle way to advertise while providing someone with a healthy beverage.
In their industry, SETCO works with business partners in carrying out their services. So to help lower their cost, they teamed up with one of their partners to share in the cost. By doing so, they have reduced this marketing expense by half.
Repetition is key to developing your brand and company’s identity. Custom label bottled water is a universally consumed beverage that delivers your message directly to your target market. Visit www.talkingh2o.com for more information.